That is the grassfed beef out of New Zealand. Some of the best on the planet. This is from Broadleaf and this is information from the producer:
THE PUREST TASTE!
FROM THE PUREST PLACE!
New Zealand's natural beauty is distilled into a beef so pure, so tender and so tasty, it simply melts in the mouth.
This unique location, with its green rolling pastures bound by blue clear oceans, captures the essence of our beef, harboring rich nutrients, low fats and fine marbling, to deliver extraordinary flavor.
Please note - this package is 10 lbs total with 4 - 2.5lb blocks.
