Caught fresh, flash-frozen all within a short time period - this means that you can actually eat fresh from the box for several weeks before needing to freeze any extras. That fresh before frozen taste experience is worth buying super fresh alone!
Local distributing -which means you are supporting local business and the local Utah economy from a few different levels! There are at least 3 local businesses that receive your business in this process, along with helping to support fellow local co-op families in Utah with group-buying benefits.
Direct -there is no retail middle-man, which means that your product has only been touched by the butcher last and has not been sitting in store fridges for others to handle before you get it! This brings comfort and assurance that you have control from nearly the beginning.